LEGAZPI CITY – Buoyed by a notable increase in visitor arrivals last year, the Catanduanes Tourism Office announced on Tuesday its plans to intensify the province's promotion through digital platforms to sustain the positive trend.
Carmel Garcia, Chief of the Catanduanes Tourism Office, revealed in an interview that they recorded 127,619 tourist arrivals in 2023, representing a 7 percent growth from the previous year's 119,710.
For 2024, we are targeting at least 150,000 tourist arrivals. This is a conservative goal as we aim to bolster our promotion efforts by actively engaging in digital platforms and participating in various travel and tour expos," Garcia stated.
She highlighted the effectiveness of travel and tour expositions in showcasing the island's beauty, rich culture, and enticing tourism offerings. These events provided valuable opportunities to network with travel enthusiasts, industry professionals, and potential visitors, demonstrating the province's commitment to promoting Catanduanes globally.
Garcia emphasized their plan to leverage various social media platforms to spotlight Catanduanes' attractions and offerings.
We want to showcase more tour packages, provide information on tour guides, and outline simple tour plans on how to explore and where to stay in the province. We aim to inform tourists that Catanduanes has much more to offer, featuring various sites that will make their stay truly memorable," she added.
According to their data, tourism activities in 2023 generated at least 155,695 jobs, significantly contributing to the local economy. Domestic tourism receipts amounted to PHP 151.4 million, while foreign tourism receipts reached PHP 7.9 million.
Tourism creates substantial opportunities for the province; through employment generation, we were able to provide livelihood to the locals. The tourism sector remains a key player in fostering employment and income opportunities," Garcia highlighted.
She also mentioned that the top three foreign markets for Catanduanes are Russia, Australia, and the United States of America.
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